Legal
Analytics & Cookies
What we measure, how we measure it, and how to opt out.
Last updated: February 27, 2026
Two separate contexts
We use different analytics tools for our website (supertemplates.ai) and our Forge app (inside Jira). This page covers both.
Part 1
Website Analytics (supertemplates.ai)
1. Google Analytics
We use Google Analytics 4 to understand how visitors interact with our website. This helps us improve our content, identify popular pages, and understand where visitors come from.
What Google Analytics tracks
- Page views and navigation paths
- Referral sources and campaigns
- Device type, browser, and screen resolution
- Country and city-level geolocation (IP-based)
- Session duration and bounce rate
- Events (button clicks, scroll depth)
Google Analytics details
Provider: Google LLC
Data location: United States (Google servers)
Their privacy policy: policies.google.com/privacy
2. Vercel Analytics
We use Vercel Analytics and Vercel Speed Insights for privacy-friendly website analytics and performance monitoring.
Why Vercel Analytics doesn't need consent
- No cookies — fully cookieless tracking
- No cross-site or cross-device tracking
- No personal data collected
- GDPR, CCPA, and PECR compliant by design
- Data is aggregated and anonymized
Vercel Analytics loads on all pages without requiring cookie consent. See Vercel's privacy policy.
3. Snitcher
We use Snitcher for B2B visitor identification. Snitcher identifies which companies visit our website based on IP address reverse lookup. This helps us understand which organizations are interested in our product.
What Snitcher identifies
- Company name and industry (based on IP lookup)
- Pages visited by company visitors (aggregated)
- Company size and location (from public business data)
What Snitcher does not identify
- Individual visitors — Snitcher identifies companies, not people
- Personal names, email addresses, or direct contact information
- Visitors from residential IP addresses
Snitcher details
Provider: Snitcher B.V. (Netherlands)
Data location: EU
GDPR compliant: Yes (EU-based company)
Their privacy policy: snitcher.com/privacy-policy
Part 2
In-App Analytics (Forge App)
4. PostHog (In-App Only)
Inside the Jira Forge app, we use PostHog for product analytics. PostHog is an open-source analytics platform. We chose PostHog over alternatives because it supports cookieless tracking and admin-level opt-out.
What we track in the app
- Conversion funnel: app opened, tasks parsed, review phase opened, tasks created in Jira
- Feature usage: input method (parser vs AI), AI model selected, generation success/failure
- Counts: task count per generation (numeric only, no content)
- Errors: JavaScript stack traces for debugging (no user content)
- Abuse detection: rate-limit strikes and blocks (server-side, not disableable)
All user identifiers are SHA-256 hashed before leaving the app. PostHog never receives raw Atlassian account IDs, emails, or display names.
What we don't track in the app
- Atlassian account IDs or email addresses
- Task content, descriptions, or prompts
- Jira project names, keys, or issue data
- Template content or variable values
PostHog details
Provider: PostHog Inc.
Type: Open-source product analytics
Hosting: PostHog Cloud (US / EU available)
Compliance: SOC 2 Type II, GDPR compliant
Their privacy policy: posthog.com/privacy
Admin opt-out
Site administrators can disable all analytics egress from the App's admin panel. The App functions normally without analytics — no features are degraded or removed.
5. Cookies
| Cookie | Purpose | Context | Type |
|---|---|---|---|
| theme | Dark/light mode preference | Website | Essential |
| _ga, _ga_* | Google Analytics session tracking | Website | Analytics |
| snitcher_* | Company identification | Website | Analytics |
| ph_* | PostHog uses in-memory persistence only (no cookies or localStorage). Required by Atlassian Forge security policy. | Forge App | None |
We do not use advertising cookies or cross-site tracking cookies.
6. Data Sharing
Analytics data is used exclusively by SuperTemplates for product improvement and understanding visitor interest. We do not:
- Sell analytics data to third parties
- Share data with advertising networks for retargeting
- Use data for cross-site user profiling
- Provide data to data brokers
7. How to Opt Out
Website
- Google Analytics: Install the Google Analytics Opt-out Add-on
- All tracking: Use a browser extension like uBlock Origin or Privacy Badger
Forge App
- Admin toggle: Disable analytics egress from the App admin panel — stops all PostHog tracking. No features are degraded.
Contact
For analytics or cookie-related questions: support@supertemplates.ai