Jira task template

Brand Campaign Launch — Multi-Stage Approval

Cross-functional campaign workflow anchored to launch date with explicit sign-offs from CMO, Legal, Brand, Product, Sales, and Exec. Every approval gate a regulated marketing team actually clears before going live.

Issues created:: 46
Structure:: 1 epic · 7 tasks · 38 subtasks
Roles:: marketing_lead, cmo, cfo, creative_director, copywriter, legal, dpo, compliance_lead, brand_director, product_lead, sales_director, cs_director, ceo, marketing_ops, social_lead, email_lead, web_lead, pr_lead

The full task tree this template creates

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[#epic] Q2 Brand Campaign Launch !High
  [#task] Phase 1: Brief & Strategy Approval !High @marketing_lead [Launch - 45d]
    [#subtask] Draft campaign brief and target audience @marketing_lead !High [Launch - 45d]
    [#subtask] Define KPIs and success metrics @marketing_lead !High [Launch - 44d]
    [#subtask] Build budget request with channel split @marketing_lead !High [Launch - 43d]
    [#subtask] CMO approval on brief and strategy @cmo !Highest [Launch - 41d]
    [#subtask] Finance approval on budget @cfo !Highest [Launch - 40d]
  [#task] Phase 2: Creative Development !High @creative_director [Launch - 40d]
    [#subtask] Concept exploration — three directions @creative_director !High [Launch - 38d]
    [#subtask] Internal creative review and shortlist @creative_director !High [Launch - 35d]
    [#subtask] Marketing lead concept selection @marketing_lead !High [Launch - 33d]
    [#subtask] Refine selected direction @creative_director !High [Launch - 30d]
    [#subtask] Develop key visual and headline copy @copywriter !High [Launch - 28d]
    [#subtask] Photography and video production @creative_director !Medium [Launch - 25d]
  [#task] Phase 3: Legal & Compliance Review !Highest @legal [Launch - 25d]
    [#subtask] Legal review of all claims and language @legal !Highest [Launch - 24d]
    [#subtask] Trademark and IP clearance @legal !Highest [Launch - 23d]
    [#subtask] Privacy review (data collection, opt-in flows) @dpo !High [Launch - 22d]
    [#subtask] Regulated-industry compliance check @compliance_lead !High [Launch - 21d]
    [#subtask] Influencer and talent contract review @legal !High [Launch - 20d]
  [#task] Phase 4: Brand & Stakeholder Approval !High @brand_director [Launch - 20d]
    [#subtask] Brand standards review against guidelines @brand_director !Highest [Launch - 19d]
    [#subtask] Product team sign-off on positioning @product_lead !High [Launch - 18d]
    [#subtask] Sales enablement review @sales_director !High [Launch - 17d]
    [#subtask] Customer success review of messaging @cs_director !Medium [Launch - 16d]
    [#subtask] Executive sign-off on final creative @ceo !Highest [Launch - 15d]
  [#task] Phase 5: Channel Production !High @marketing_ops [Launch - 14d]
    [#subtask] Adapt creative for paid social @marketing_ops !High [Launch - 14d]
    [#subtask] Adapt for organic social @social_lead !Medium [Launch - 13d]
    [#subtask] Email campaign creative and copy @email_lead !High [Launch - 12d]
    [#subtask] Landing page design and build @web_lead !High [Launch - 11d]
    [#subtask] Display and programmatic creative @marketing_ops !Medium [Launch - 10d]
    [#subtask] PR and press kit assembly @pr_lead !High [Launch - 10d]
  [#task] Phase 6: Pre-Launch Sign-Off !Highest @marketing_lead [Launch - 7d]
    [#subtask] QA every asset against brand standards @brand_director !Highest [Launch - 6d]
    [#subtask] Final legal review of channel adaptations @legal !Highest [Launch - 5d]
    [#subtask] Tracking, analytics, and consent QA @marketing_ops !High [Launch - 4d]
    [#subtask] Sales team and partner notification @sales_director !High [Launch - 3d]
    [#subtask] Final CMO go/no-go decision @cmo !Highest [Launch - 2d]
    [#subtask] Pre-launch dry run with full team @marketing_lead !High [Launch - 1d]
  [#task] Phase 7: Launch & Post-Launch !Highest @marketing_lead [Launch + 0d]
    [#subtask] Push live across all channels @marketing_ops !Highest [Launch + 0d]
    [#subtask] First-day performance check @marketing_ops !High [Launch + 0d]
    [#subtask] Day 3 KPI review with stakeholders @marketing_lead !High [Launch + 3d]
    [#subtask] Week 1 stakeholder report @marketing_lead !High [Launch + 7d]
    [#subtask] Capture learnings and iterate @marketing_lead !Medium [Launch + 14d]

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