← All templates
Jira task template
Global Product Launch — Cross-Functional Playbook
Full launch coordination from strategy through post-launch analysis. Every task a real product team tracks across 10+ departments.
- Issues created:
- 174
- Structure:
- 1 epic · 29 tasks · 144 subtasks
- Roles:
- product_lead, finance_lead, eng_lead, marketing_lead, sales_lead, qa_lead, security_lead, devops, support_lead, design_lead, legal, regional_lead, pr_lead
The full task tree this template creates
Copy it, paste it into the SuperTemplates editor, and Smart Replace turns every marker into a typed Jira field.
[#epic] Global Product Launch Playbook !Highest @product_lead
[#task] Launch Strategy & Planning !Highest @product_lead [Due + 0d]
[#subtask] Define launch tier and target markets @product_lead !Highest [Due + 1d]
[#subtask] Set launch date and announce internally @product_lead !Highest [Due + 2d]
[#subtask] Define success metrics and KPIs @product_lead !High [Due + 3d]
[#subtask] Create launch brief document @product_lead !High [Due + 4d]
[#subtask] Identify launch risks and mitigations @product_lead !High [Due + 5d]
[#task] Pricing & Packaging !Highest @product_lead [Due + 5d]
[#subtask] Finalize pricing model and tiers @product_lead !Highest [Due + 6d]
[#subtask] Define feature gating per tier @product_lead !High [Due + 7d]
[#subtask] Get finance sign-off on pricing @finance_lead !High [Due + 8d]
[#subtask] Update billing system configuration @eng_lead !High [Due + 10d]
[#task] Competitive Positioning !High @product_lead [Due + 7d]
[#subtask] Update competitive landscape analysis @product_lead !High [Due + 7d]
[#subtask] Create positioning statement and messaging @marketing_lead !High [Due + 9d]
[#subtask] Draft elevator pitch and tagline @marketing_lead !High [Due + 10d]
[#subtask] Prepare competitive battle cards for sales @sales_lead !High [Due + 12d]
[#task] Stakeholder Alignment !High @product_lead [Due + 10d]
[#subtask] Brief executive team on launch plan @product_lead !Highest [Due + 8d]
[#subtask] Kick off cross-functional launch sync @product_lead !High [Due + 9d]
[#subtask] Establish launch war room channel @product_lead !Medium [Due + 10d]
[#subtask] Set weekly launch standup cadence @product_lead !Medium [Due + 10d]
[#task] Feature Freeze & Stabilization !Highest @eng_lead [Due + 14d]
[#subtask] Declare feature freeze @eng_lead !Highest [Due + 14d]
[#subtask] Complete P0/P1 bug fixes @eng_lead !Highest [Due + 18d]
[#subtask] Run full regression test suite @qa_lead !Highest [Due + 19d]
[#subtask] Performance and load testing @qa_lead !High [Due + 20d]
[#subtask] Security review and pen test @security_lead !High [Due + 21d]
[#subtask] Accessibility audit @qa_lead !High [Due + 21d]
[#task] API & Integration Readiness !High @eng_lead [Due + 21d]
[#subtask] Finalize API documentation @eng_lead !High [Due + 18d]
[#subtask] Update SDK and code samples @eng_lead !High [Due + 20d]
[#subtask] Test partner integrations @eng_lead !High [Due + 21d]
[#subtask] Update API changelog @eng_lead !Medium [Due + 21d]
[#task] Infrastructure & Scalability !High @devops [Due + 21d]
[#subtask] Capacity planning for launch traffic @devops !High [Due + 16d]
[#subtask] Pre-scale infrastructure @devops !High [Due + 19d]
[#subtask] Configure CDN for new assets @devops !Medium [Due + 20d]
[#subtask] Set up launch-day monitoring dashboards @devops !High [Due + 21d]
[#subtask] Prepare rollback procedures @devops !High [Due + 21d]
[#subtask] Configure feature flags for staged rollout @devops !High [Due + 18d]
[#task] Product Documentation !High @product_lead [Due + 28d]
[#subtask] Write user-facing help docs @product_lead !High [Due + 24d]
[#subtask] Create getting started guide @product_lead !High [Due + 25d]
[#subtask] Record feature walkthrough video @product_lead !High [Due + 27d]
[#subtask] Update knowledge base articles @support_lead !High [Due + 28d]
[#subtask] Prepare FAQ document @support_lead !Medium [Due + 28d]
[#task] Website & Landing Page !Highest @marketing_lead [Due + 35d]
[#subtask] Design landing page wireframes @design_lead !High [Due + 21d]
[#subtask] Write landing page copy @marketing_lead !High [Due + 24d]
[#subtask] Build and test landing page @eng_lead !High [Due + 30d]
[#subtask] SEO optimization and metadata @marketing_lead !Medium [Due + 32d]
[#subtask] Set up conversion tracking @marketing_lead !High [Due + 33d]
[#subtask] A/B test headline variants @marketing_lead !Medium [Due + 35d]
[#task] Content Marketing !High @marketing_lead [Due + 42d]
[#subtask] Write launch announcement blog post @marketing_lead !High [Due + 35d]
[#subtask] Create product deep-dive blog post @product_lead !High [Due + 38d]
[#subtask] Write customer use case articles (x3) @marketing_lead !Medium [Due + 40d]
[#subtask] Create comparison page vs competitors @marketing_lead !High [Due + 39d]
[#subtask] Prepare thought leadership LinkedIn posts @marketing_lead !Medium [Due + 42d]
[#task] Video & Visual Assets !High @design_lead [Due + 42d]
[#subtask] Produce product demo video (2 min) @design_lead !High [Due + 35d]
[#subtask] Create product screenshots and GIFs @design_lead !High [Due + 33d]
[#subtask] Design social media visual assets @design_lead !High [Due + 38d]
[#subtask] Create presentation deck template @design_lead !Medium [Due + 40d]
[#subtask] Produce customer testimonial video @marketing_lead !Medium [Due + 42d]
[#task] Email Marketing Campaigns !High @marketing_lead [Due + 49d]
[#subtask] Segment email lists by persona @marketing_lead !High [Due + 40d]
[#subtask] Write launch announcement email @marketing_lead !High [Due + 42d]
[#subtask] Write feature deep-dive drip sequence (3 emails) @marketing_lead !Medium [Due + 45d]
[#subtask] Design email templates @design_lead !Medium [Due + 43d]
[#subtask] Set up email automation workflows @marketing_lead !High [Due + 47d]
[#subtask] Schedule and test all email sends @marketing_lead !High [Due + 49d]
[#task] Social Media Campaign !High @marketing_lead [Due + 49d]
[#subtask] Create social media content calendar @marketing_lead !High [Due + 40d]
[#subtask] Write launch day posts (Twitter, LinkedIn, etc.) @marketing_lead !High [Due + 45d]
[#subtask] Schedule teaser campaign (week before) @marketing_lead !Medium [Due + 47d]
[#subtask] Prepare employee advocacy posts @marketing_lead !Medium [Due + 48d]
[#subtask] Set up social listening and response plan @marketing_lead !Medium [Due + 49d]
[#task] Paid Advertising !High @marketing_lead [Due + 49d]
[#subtask] Define ad budget and channel allocation @marketing_lead !High [Due + 35d]
[#subtask] Create Google Ads campaigns @marketing_lead !High [Due + 42d]
[#subtask] Create LinkedIn Ads campaigns @marketing_lead !High [Due + 43d]
[#subtask] Design ad creative variants @design_lead !High [Due + 40d]
[#subtask] Set up retargeting audiences @marketing_lead !Medium [Due + 45d]
[#task] Sales Enablement Training !Highest @sales_lead [Due + 42d]
[#subtask] Create sales playbook for new feature @sales_lead !High [Due + 35d]
[#subtask] Build demo environment and script @sales_lead !High [Due + 38d]
[#subtask] Conduct sales team training sessions @sales_lead !Highest [Due + 40d]
[#subtask] Create objection handling guide @sales_lead !High [Due + 41d]
[#subtask] Update CRM with new product fields @sales_lead !Medium [Due + 42d]
[#task] Sales Collateral !High @sales_lead [Due + 45d]
[#subtask] Create one-pager / datasheet @marketing_lead !High [Due + 38d]
[#subtask] Update pricing proposal templates @sales_lead !High [Due + 40d]
[#subtask] Prepare ROI calculator @product_lead !High [Due + 42d]
[#subtask] Create customer case study deck @marketing_lead !Medium [Due + 44d]
[#task] Legal & Compliance Review !Highest @legal [Due + 35d]
[#subtask] Update Terms of Service @legal !High [Due + 21d]
[#subtask] Update Privacy Policy @legal !High [Due + 23d]
[#subtask] Review marketing claims for compliance @legal !High [Due + 30d]
[#subtask] Verify regional regulatory requirements @legal !High [Due + 28d]
[#subtask] Update license agreements @legal !Medium [Due + 33d]
[#subtask] GDPR/CCPA impact assessment @legal !High [Due + 35d]
[#task] Localization !High @regional_lead [Due + 49d]
[#subtask] Translate UI strings for target markets @regional_lead !High [Due + 35d]
[#subtask] Translate marketing landing page @regional_lead !High [Due + 40d]
[#subtask] Adapt pricing for regional markets @regional_lead !High [Due + 42d]
[#subtask] Review cultural appropriateness of messaging @regional_lead !Medium [Due + 44d]
[#subtask] Set up regional payment methods @eng_lead !High [Due + 46d]
[#subtask] QA localized product experience @qa_lead !High [Due + 49d]
[#task] PR & Analyst Relations !High @pr_lead [Due + 56d]
[#subtask] Draft press release @pr_lead !High [Due + 42d]
[#subtask] Prepare media kit and assets @pr_lead !High [Due + 45d]
[#subtask] Brief industry analysts @pr_lead !High [Due + 49d]
[#subtask] Pitch exclusive to tier-1 publication @pr_lead !High [Due + 50d]
[#subtask] Coordinate influencer preview program @pr_lead !Medium [Due + 52d]
[#subtask] Prepare spokesperson talking points @pr_lead !High [Due + 53d]
[#task] Partner & Channel Readiness !High @sales_lead [Due + 49d]
[#subtask] Brief strategic partners on launch @sales_lead !High [Due + 35d]
[#subtask] Create partner co-marketing toolkit @marketing_lead !Medium [Due + 42d]
[#subtask] Update partner integration documentation @eng_lead !High [Due + 45d]
[#subtask] Coordinate partner launch announcements @sales_lead !Medium [Due + 49d]
[#task] Customer Support Readiness !High @support_lead [Due + 56d]
[#subtask] Train support team on new features @support_lead !Highest [Due + 49d]
[#subtask] Create internal support runbook @support_lead !High [Due + 50d]
[#subtask] Update help center with new articles @support_lead !High [Due + 52d]
[#subtask] Prepare known issues list and workarounds @support_lead !High [Due + 53d]
[#subtask] Set up launch-day support escalation path @support_lead !High [Due + 55d]
[#subtask] Staff support surge for launch week @support_lead !High [Due + 56d]
[#task] Beta & Early Access !High @product_lead [Due + 49d]
[#subtask] Select beta customer cohort @product_lead !High [Due + 28d]
[#subtask] Distribute beta access and collect feedback @product_lead !High [Due + 35d]
[#subtask] Synthesize beta feedback into final fixes @product_lead !High [Due + 42d]
[#subtask] Collect customer quotes and testimonials @marketing_lead !High [Due + 45d]
[#subtask] Prepare case study from beta customer @marketing_lead !Medium [Due + 49d]
[#task] Launch Week: Technical Go-Live !Highest @eng_lead [Due + 63d]
[#subtask] Remove feature flags / enable for all users @devops !Highest [Due + 63d]
[#subtask] Deploy final production release @devops !Highest [Due + 63d]
[#subtask] Verify monitoring and alerting active @devops !High [Due + 63d]
[#subtask] Validate rollback readiness @devops !High [Due + 63d]
[#subtask] Run smoke tests on production @qa_lead !Highest [Due + 63d]
[#task] Launch Week: Marketing Go-Live !Highest @marketing_lead [Due + 63d]
[#subtask] Publish landing page @marketing_lead !Highest [Due + 63d]
[#subtask] Send launch announcement email @marketing_lead !Highest [Due + 63d]
[#subtask] Publish blog posts @marketing_lead !High [Due + 63d]
[#subtask] Activate social media campaign @marketing_lead !High [Due + 63d]
[#subtask] Activate paid ad campaigns @marketing_lead !High [Due + 63d]
[#subtask] Distribute press release @pr_lead !High [Due + 63d]
[#task] Launch Week: Sales Go-Live !High @sales_lead [Due + 63d]
[#subtask] Notify existing customers of new feature @sales_lead !High [Due + 63d]
[#subtask] Begin outbound campaign to prospects @sales_lead !High [Due + 64d]
[#subtask] Update deal stages for new product @sales_lead !Medium [Due + 63d]
[#subtask] Monitor first customer sign-ups @product_lead !High [Due + 63d]
[#task] Launch Week: Executive Communication !High @product_lead [Due + 65d]
[#subtask] Send internal launch recap to company @product_lead !High [Due + 64d]
[#subtask] Post launch metrics dashboard @product_lead !High [Due + 65d]
[#subtask] Brief board on launch results @product_lead !Medium [Due + 67d]
[#task] Post-Launch: Week 1 Monitoring !Highest @product_lead [Due + 70d]
[#subtask] Monitor adoption metrics daily @product_lead !Highest [Due + 70d]
[#subtask] Triage launch-day bugs (P0/P1) @eng_lead !Highest [Due + 64d]
[#subtask] Track customer support ticket volume @support_lead !High [Due + 66d]
[#subtask] Monitor social media sentiment @marketing_lead !High [Due + 66d]
[#subtask] Compile press coverage report @pr_lead !Medium [Due + 68d]
[#task] Post-Launch: Optimization !High @marketing_lead [Due + 77d]
[#subtask] Analyze landing page conversion rates @marketing_lead !High [Due + 72d]
[#subtask] Optimize ad campaigns based on data @marketing_lead !High [Due + 74d]
[#subtask] A/B test email subject lines for nurture @marketing_lead !Medium [Due + 75d]
[#subtask] Analyze sales pipeline impact @sales_lead !High [Due + 76d]
[#task] Post-Launch: Analysis & Retro !High @product_lead [Due + 84d]
[#subtask] Compile launch metrics vs KPI targets @product_lead !High [Due + 77d]
[#subtask] Gather cross-functional feedback @product_lead !High [Due + 79d]
[#subtask] Conduct launch retrospective meeting @product_lead !High [Due + 81d]
[#subtask] Document lessons learned @product_lead !Medium [Due + 82d]
[#subtask] Plan fast-follow feature priorities @product_lead !High [Due + 84d]What the 84-day clock is doing
174 issues, 29 workstreams, 13 role handles, day 0 to day 84. Launch day sits at day 63 — two thirds of the way in, because a plan that ends on launch day has no post-launch, and the three weeks after go-live decide adoption. The other structural fact: feature freeze lands at day 14. Code stops changing seven weeks before anyone reads the announcement, and documentation, landing page, sales training, localisation and press all sit downstream of it.
What genuinely blocks on what
- Pricing before the pricing page. Pricing is finalised at day 6, finance signs off at day 8. Landing page copy is written at day 24, the page built at day 30. Reverse it and you rebuild the page.
- Legal before the claims. Terms of Service day 21, privacy policy day 23, regional regulatory verification day 28, marketing claims review day 30 — all ahead of the landing page at day 35 and content marketing at day 42. Legal reviewing live copy is not a review, it is a retraction.
- Localisation before anything regional. UI strings day 35, translated landing page day 40, regional pricing day 42, regional payment methods day 46, localised QA day 49. Fourteen days of margin, and translation vendors are the one dependency you cannot compress by working a weekend.
- Beta before the quotes. The cohort is picked at day 28 and feedback synthesised at day 42, which is what makes the customer quotes collected at day 45 real rather than written by marketing.
- Support enablement before day one. Training day 49, runbook day 50, help centre day 52, known issues day 53, escalation path day 55, surge staffing day 56 — a full week early.
Who owns which gate
@product_lead owns strategy, pricing and the retro. @eng_lead owns the freeze; @devops owns capacity, feature flags and rollback. @qa_lead owns regression, load testing, the accessibility audit and localised QA — all four are things engineering will tell you are already done. @security_lead holds the pen test as its own gate, not a line item under QA. @legal owns six checks and none of them belong to marketing. @support_lead owns whether your support team hears about the feature from you or from a customer.
The global part is where checklists are thinnest
Every date resolves from a single anchor, so the day-63 block — technical, marketing and sales go-live together — is one moment worldwide. That models a simultaneous launch, which is usually the worse choice. Your day-56 support surge covers one or two time zones, so the APAC morning belongs to whoever is awake. An embargo set in one time zone breaks early somewhere. And a P0 found in the first region is one you can fix before the second region sees it. Stagger by running the template once per region with a different anchor date: same structure, own clock, shared freeze and legal review.
How the dates resolve
[Due + 35d] is an offset, not a stored date. Smart Replace groups every offset on the same Jira date field, you pick one anchor, and the other 172 resolve from it. Saved in the editor that anchor becomes a named date variable — set one date per run and the whole plan moves. Units are d, w, m and bd; this tree ships calendar days, so swap in bd where the offset should count Monday to Friday.
Regional accuracy comes from the anchor, not the offsets. Turn on Skip holidays and choose a country — plus a state or province where the dates differ — and a date landing on a public or bank holiday walks forward to the next working day. There is no per-region offset inside one run — one application, one calendar. Full behaviour under date variables in Jira issue templates, and sequential dates for a rhythm applied after import.
What breaks when you skip a step
- No support enablement. Your support team learns about the feature from a customer, at the hour they can least afford it.
- No regional legal check. You ship everywhere and unship in one market — the most expensive way to find a rule.
- Localisation compressed. Day-49 localised QA never happens, and the first bug report in German is a screenshot of your own product looking broken.
- No feature flags. Day 63 becomes all-or-nothing. Flags turn a bad launch into a bad twenty minutes.
Five people, or fifty
At fifty, 13 handles are 13 people. At five there is no PMM, no PR lead and no regional lead — the gates do not disappear, they collapse onto whoever is closest. Map eight handles to two people and the tree still says which hat each task is worn under — most of the value survives.
The cost is real. One person holding @product_lead and @marketing_lead reviews their own positioning; one holding @eng_lead and @qa_lead signs off on their own regression run. The honest small-team version keeps four things — freeze date, legal review, support enablement, rollback — cuts paid advertising and analyst relations outright, and stops calling the launch global until localisation has an owner.
How to use this template in Jira
- Install SuperTemplates from the Atlassian Marketplace (free 30-day trial) and open the editor in any Jira project.
- Copy the tree above, paste it into the editor, and run Smart Replace — assignees, priorities, and date offsets resolve against your live Jira data.
- Preview the whole batch and create everything in Jira in one click. Nothing is created until you confirm.
A 174-issue tree is more than anyone wants to type by hand, which is the whole reason the editor can bulk-create up to 300 Jira issues in one batch from a single paste. Save the tree once and every name, date and priority in it becomes a Jira issue template variable that resolves as the batch is created — so next quarter you re-run the structure instead of re-typing last quarter’s dates.
No credit card required · Starts inside Jira
Related templates
- PRD to Backlog — Convert a Product Requirements Document into structured Jira epics, stories, and subtasks. Every task a real PM creates when breaking down a feature.
- Quarterly Planning (OKR to Backlog) — Translate Objectives and Key Results into actionable Jira initiatives, epics, and milestones. Every task a real product leader runs when kicking off a quarter.
- MVP Launch Sprint — Turn your startup's launch plan into a fully structured Jira sprint -- from landing page to deployment -- in seconds.